a chance to win the ultimate prize: a pair of Lifetime Coachella passes in the form of an NFT. Several creators are helping to kick off the YouTube Coachella Sweepstakes today, giving fans across the U.S. ✹ YouTube Shorts and Creator Activations: YouTube Shorts is making a huge splash leading up to the festival and on-site. This all-inclusive YouTube experience will make for a Coachella fans won’t want to miss! What’s more, a record of eight advertisers across ten countries have joined in to sponsor this year’s Coachella livestream on YouTube. And for the first time, virtual festival-goers will have the opportunity to purchase exclusive Coachella and artist merchandise via YouTube Shopping and interact with one another in real-time through YouTube’s Live Chat. Beyond the live performances from today’s most sought after artists and rising stars, fans can enjoy intimate artist interviews, YouTube Shorts behind-the-scenes content and sweepstakes, YouTube Premium pre-parties and more. Music lovers tuning into the YouTube livestream will get to indulge in a fully immersive experience like never before. Wherever you are watching from - desktop, mobile, living room or the YouTube Music app - everyone is invited to the Empire Polo Club for the return of Coachella, exclusively on YouTube. For the tenth year, YouTube is returning to the desert to give music fans around the world front row access to one of the world’s most coveted music festivals, Coachella, with its exclusive two-weekend livestream.
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